Dairy Queen Shoot with Alice Hawkins - Launch 01/09/14

William Wilde's new collection, Dairy Queen, is launching on 1st of September 2014 - So not long to wait now!! 
In the remaining days why not have a gander at these teaser images that we shot with fashion photographer - Alice Hawkins, to whet your palette? Alice has shot editorials for Love, Pop, i-D, Vogue, Ponystep, and The Independent Magazine to name a few, and her celebrity subjects have included Donatella Versace, Marilyn Manson and  Paloma Faith. She is also a huge Dolly Parton fan, so we were really excited to shoot these images with her and felt confident that our visions would be in alignment!
Well it was a glorious sunny day as we shot 5 blondes in baby blue latex & lace on a rooftop somewhere near
The Shard in London, and here are the results, we love these pictures and so hope you do too! Don't forget to check back in to williamwilde.com on 01/09/14 for the official launch of Dairy Queen!
Dairy Queen Dress
Toile Peplum Blouse
Paris Plunge Pencil and Princess Peplum Dresses
Country Queen Dress
Marquise Dress
Pageant Queen Peplum Top
Chandelier Showgirl Harness
9 to 5 Blouse
Boucher Beau Corset Top
Dairy Stripe Dress
Big Smoke Blouse & Bow
Lace Blouse & Powder Blue Pussy Bow
W I L L I A M W I L D E . C O M
Photography: Alice Hawkins
Hair: Eamonn Hughes
Make Up: Dorita Nissen
Nails: Boomnails.co.uk
Models: Tiffany Saunders, Gemma Janes, Shelby Tribble, Pippa Evans